TEXTILE EXHIBITIONS HELP IN DEVELOPING GOOD PARTNERSHIPS

Textile exhibitions are good to show forth the current textile products and new ones to be launched. Many companies get to know each other through such meets and may even develop into good partnerships. Now consider this. Textile Industry is one of the biggest, oldest and the most branched industries by numbers. In today’s world, most of the Asian, Middle Eastern and European countries are in competition to get the most benefit out of the business. Being a highly and a globally competitive industry, textile companies need exposure in order to capture potential markets, as well as other industries which require competition.

Textile industry is one of the oldest industries, because of the need of protection of human body. However, the introduction of Textile Companies artificial fibers goes back to the beginning of 20th Century, around 1920’s. The demand for exposure in the market has been so high for especially the last decade that organizing an exhibition itself has become a sector. If we come to the history of textile exhibition, it goes again back to the early 20th century, with only a few businessmen in Paris Exhibition. Today, however, organizing an exhibition is a sector itself. To give a rough idea of how big the exhibition industry is, ITME Exhibition for Textile Machinery which took place in Singapore in 2004, had around 100000 visitors and the area contained of 50000 square feet.

There are other benefits of joining a textile exhibition other than exploring markets. By joining an exhibition a company introduces itself and its products to multinational industrialist, meet with competitors in the same sector, have an opportunity to discuss about the problems of the sector and by joining the panels industrialists know more about the technologies, the innovations in their sector.

At the exhibitions usually a textile company has its own booth where it shows the product line, there is a few number of representatives of the company to introduce their company, answer questions as well as taking orders. Being a huge industry Textile has many branches and usually for each segment there are different organizations for industrialists. The subject ‘textile exhibition’ includes the branches like; Fiber-Yarn Exhibitions, Home-Textile Exhibitions, Textile Machinery Exhibitions, Textile Accessories and more.

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